Business Writing Skills

About

This intensive course is aimed at those who need to achieve business advantage from their writing. Learning outcomes include being able to plan effectively, structure content efficiently and produce compelling arguments. You will also learn which words, phrases and messages are likely to attract your readers.

You will learn the principles of how to write emails that have positive effect, reports which impress and documents that generate good response.

Summary

View sample notes for this course or Print this page as a PDF

Learning outcomes

After attending this course, you will be able to:

Who should attend?

This course is designed for all those who write in the course of their work: emails, letters, plans, reports and proposals.

How will I benefit from this training course?

You will be able to:

Outline programme

Introduction
Business writing defined

Planning
Objectives
Scope
Positioning

Structure
Organising key points
Features and benefits

Principles of English language
Grammar and punctuation
Active and passive voice

Words, sentences and phrases
Construction of sentences
Words and phrases that attract

Heading and titles
Headings, subheadings and titles
Compelling words

How to get attention
Provide signposts
Apply customer focus

Guidelines
Redundant words
I, me or myself?
Who or whom?
False subjects
Meaningless modifiers
Absolutes
Unnecessary adornment
Strictly speaking

Common mistakes
Words which are misused
Words which may be misunderstood

Emails
Twenty one rules

Review
Personal action plan

View sample notes for this course or Print this page as a PDF