Training in Marketing and Business Writing
Effective Business Writing
About
This intensive one day course is aimed at those who need to achieve business advantage from their writing. Outcomes include being able to plan effectively, structure content efficiently and produce compelling arguments.
We include real-world examples based on our experience of working with clients over many years. You will learn the principles of how to write sales emails that have positive effect, proposals which impress and documents that generate good response.
- 1 Day
- 9:30am to 5:00pm
- £345.00 + VAT
Course Objectives
You will learn how to produce professionally written emails, documents and reports. You will learn how to decide on the right tone to appeal to a prospect, colleague or customer's interests.
What you will be able to achieve after attending the course
You will be able to write fluently and with effect. You will have the skills to produce documents which are clear, concise and easily understood. You will be able to construct sentences and paragraphs that have rhythm, interest and an economy of words. You will also understand which words, phrases and messages attract.
Who should attend?
This course is designed for all those who need to produce good quality writing.
How will I benefit from this training course?You will be able to:
- Communicate effectively with clients under different circumstances
- Match your writing to identified business objectives
- Apply correct grammar and punctuation
- Ensure that key messages are not obscured within the body of your writing
- Extract benefits from features
- Understand how to apply customer focus
Outline programme
Introduction
- Business writing defined
Planning
- Objectives
- Scope
- Positioning
Structure
- Organising key points
- Features and benefits
Principles of English language
- Grammar and punctuation
- Active and passive voice
Words, sentences and phrases
- Construction of sentences
- Words and phrases that attract
Heading and titles
- Headings, subheadings and titles
- Compelling words
How to get attention
- Provide signposts
- Apply customer focus
Guidelines
- Redundant words
- I, me or myself?
- Who or whom?
- False subjects
- Meaningless modifiers
- Unnecessary adornment
- Absolutes
- Strictly speaking
Common mistakes
- Words which are misused
- Words which may be misunderstood
Emails
- Twenty one rules
Review
- Personal action plan
Course tutor
Richard Walker is a marketer, writer and course tutor. His background includes senior marketing roles for Microsoft, Systems Designers and EDS. He writes for a variety of publications including Total Telecom and New Media Age. He is also a guest blogger for Econsultancy
He designs and delivers marketing and business writing courses for Reed Learning and for Econsultancy. Richard is a member of the Chartered Institute of Marketing.
For further information about this course or to chat about your needs, call: 01252 792 270
Book Courses
Effective Business Writing courses are available. |
What our delegates say
"What a boost to my confidence. Thank you so much."
"Richard, I've learnt so much ...thanks a million."
"I wish I'd gone on your course two years ago."
"I now know exactly what I need to do."
"Great theory, valuable practice and real examples. One of the best courses I've ever attended."
"English language is one thing. Applying it to best business effect is another. This course has shown me how to do both."
"Really enjoyable."
"Enjoyable, laughed a lot but also learned a great deal."
"I can’t wait to get back to the office and apply what I've learnt."
"Inspirational. Thank you."
"I didn't expect to get so much out of this course."
"I'm going to recommend that all my colleagues attend."
"Great atmosphere and motivational."
"I found the focus on attracting customers so useful."
"I understand how to apply marketing theory to the real world and my business now."
