Proposal Writing

About

This course covers all the key proposal writing principles required to help you achieve a superior win rate. In particular, you learn how to plan, structure and develop your proposal to give you competitive advantage. You also learn how to match your proposal to your prospect’s evaluation process and how to design your response to best effect.

Under the guidance of a business writer and marketer, you learn how to differentiate your offerings, apply customer focus and create appealing value propositions.

Summary

1 day
9.30am – 5.00pm
Small groups
Certficates
A year of free support
£345.00 +VAT
Telephone: 01252 792 270 to book your place

Learning outcomes

After attending this course, you will be able to:

Match your prospect’s evaluation process
Apply customer focus
Test and evaluate your prospect’s needs and wants and desires
Base your strategy from your prospect’s perspective
Produce winning proposals consistently and successfully

Who should attend?

It is aimed at business development professionals, sales people and others who are involved in proposal writing

How will I benefit from this training course?

You will be able to:

Clarify prospect requirements
Plan
Gather information
Structure
Understand your differentiators
Know how to construct a value proposition
Produce well-structured, winning proposals

Outline programme

Introduction: Defining a proposal; Matching your response to your prospect’s evaluation process; Managing the proposal development
Proposal design: Layout; Abbreviations; Action captions; Appendices; Colour; Headings; Photographs; Typography
Project management: Writing team; Organisation and control; Customer focus; Clarification of prospect’s needs and wants
Planning: Gather information; Positioning; Differentiators; Value proposition; Positioning
Structure: Storyboard; Style
Features, Advantages and Benefits: How to define each; Defining your USP
Writing: Words that attract; Persuasion; Guidelines
Pricing: Options; Pricing strategy
Production: Decisions; Compliance; Cover letters and emails; Preparation tools
Editing: Checking; Proofreading; Revision