Business Report Writing

About

This course shows you how to create informative, interesting and effective reports which are compelling and easily understood.

You will learn how to plan, organise your objectives, apply reasoning, produce information in hierarchical order and summarise your content effectively.

Summary

1 day
9.30am – 5.00pm
Small groups
Certficates
A year of free support
£345.00 +VAT
Telephone: 01252 792 270 to book your place

Learning outcomes

After attending this course, you will be able to:

Apply reasoning
Order your thoughts
Produce information in a logical hierarchy
Apply effective formatting
Produce reports which sway views in your favour

Who should attend?

It is aimed at anyone who has to write business reports, proposals, white papers or other types of written business communication.

How will I benefit from this training course?

It will enhance your writing proficiency. In particular, you will:

Understand the reason for types of report formats and when, why and how they should be used
Be able to produce clear, hierarchical and logical structures which project the messages you wish to communicate
Understand how to deploy techniques to persuade and influence your readers
Be able to write correctly

Outline programme

Introduction

The purpose and value of reports

Types of report

Guidelines for effective writing

Planning and organisation

Gathering information

Clarifying Objectives

Terms of reference

Defining the scope of the report

Clarifying the key points to be made

Answering the probable objections in advance

Research

Information sources

Reference views

Compilation

Constructing your case

Features, advantages and benefits

Unique Selling Proposition (USP)

Differentiators

Reframing / Positioning

Reasoning

Apply persuasion

Build in answers to likely questions

Planning

Mind mapping

Create matrix of objectives, messages and report sections

Select the report style according to the audience

Prepare the outline structure

Structure

Structured approach

Logic

Hierarchy of information

Testing key messages

Style and tone

Words that attract

Definition of style and tone

Illustrations, revisions, proofreading and use of colour

Format

Photographs

Typography

Layout of reports

Call to action

Ensure all points are included

Ensure that it is clear what you expect of the reader

Editing

How to improve your draft

Proofreading

Review

Personal action plan