Training in Marketing and Business Writing
All courses
Course Subject |
Summary |
| Effective Business Writing | This course provides you with the skills to write fluently and with effect. You will learn how to achieve competitive advantage from your writing. You will learn how to apply effective structure, appropriate words and persuasion to your emails, reports, proposals and presentations. |
| Principles of Marketing | This course shows you how to evaluate a business at any given moment and to plan its future market direction. It involves considering all environmental conditions and making strategic decisions. It shows you how to define the business environment and identify opportunities which could lead to competitive advantage. |
| Presentation Skills | The purpose of this practical course is to show you how to present with confidence. This course will give you the necessary tools in terms of technique, process and psychology. |
| Report Writing | This course shows you how to create informative documentation which is compelling, persuasive and easily understood. You will learn how to plan, organise your objectives, construct arguments, sunmarise your content and conclude your report with a call to action. |
| Proposal Writing | This course covers all the key principles required to help you achieve a superior win rate. In particular, you will learn how to plan, structure and develop your proposal to give you competitive advantage. You will learn how to match your proposal to your prospect’s evaluation process and how to design your response to best effect. |
In-company Courses |
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| For in-house courses for 8 or more delegates | Courses are available to be customised to meet your exact business and market needs. |
- Before the course we discuss your objectives with you.
- We recommend that you send an example of a document or issues that you may be working on.
- We respond to you with advice and comments about your work before the course.
- During the course we ensure that wherever possible practical elements of the course are tailored to your specific needs.
- After the course we're available to offer you free advice by email and telephone.
Our courses are personalised for you
Bespoke courses
Courses can be customised by exchanging training modules from one course with modules from another to create hybrid training designed for your exact business requirements.
To learn more call Richard Walker on 01252 792 270 or email him at richard@walkerstone.com
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What our delegates say
"What a boost to my confidence. Thank you so much."
"Richard, I've learnt so much ...thanks a million."
"I wish I'd gone on your course two years ago."
"I now know exactly what I need to do."
"Great theory, valuable practice and real examples. One of the best courses I've ever attended."
"English language is one thing. Applying it to best business effect is another. This course has shown me how to do both."
"Really enjoyable."
"Enjoyable, laughed a lot but also learned a great deal."
"I can’t wait to get back to the office and apply what I've learnt."
"Inspirational. Thank you."
"I didn't expect to get so much out of this course."
"I'm going to recommend that all my colleagues attend."
"Great atmosphere and motivational."
"I found the focus on attracting customers so useful."
"I understand how to apply marketing theory to the real world and my business now."
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